Adopted by global leaders in manufacturing, energy, logistics and more
đŸ§©THE MISSING PIECE 

The Real Cause of Most Incidents

Over the years, you’ve built a solid safety system. The policies, the procedures, the training — they’ve all made a difference. But despite all that effort, incident rates hit a plateau.
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90% of accidents are linked to human factors*

Traditional safety systems rarely address the human factors (like rushing, frustration, fatigue, and complacency) that increase the likelihood of errors and injuries.

That’s where SafeStart comes in. It doesn’t replace your safety management system — it complements it by addressing the human side of risk. With a proven methodology, SafeStart helps organisations move beyond the plateau and achieve lasting reductions in incidents.

* SafeStart Unlocking the code to Human Error

Our Purpose

Turning Human Factors Into Safer Habits

For years, safety programs have told people what to do. But incidents still happen because they often don’t address the real source of the incident.. SafeStart changes that.
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Our purpose is simple: to make these human factors clear and manageable, giving people practical techniques that turn awareness into safer reflexes.

The result?

  • Employees who act safer
  • Managers who can lead real culture change
  • Organisations that finally see lasting reductions in incidents.
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50%
Average injury reduction
How It Works

From Awareness to Reflex

SafeStart isn’t more rules from the top down.  It's a methodology that empowers people to take ownership of their safety. By changing behaviours from the inside out, safety becomes personal, practical, and lasting.

Dictionary

A Shared Vocabulary

A simple, common-sense safety message supported by leadership and embraced across the organisation.
Learning

Practical Training

Teams learn error-reduction techniques they can apply at work, at home, and in daily safety talks.
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Habits for Life

Regular use and reinforcement help these skills shift from conscious effort to automatic reflex.
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A Stronger Safety Culture

As safer habits take hold across all levels, they shape a shared mindset — one where people look out for themselves and each other.
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Take the next step toward building safer habits across your organisation.

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Why Safestart works

Trusted Worldwide. Proven Everywhere.

For more than three decades, SafeStart has been transforming safety culture across industries and continents.

It works because it combines a simple, common language with practical techniques that people actually use — not just in the classroom, but in everyday life.

3,500+
Companies
75+
Countries
30+
Languages
4,5+
million People Trained
Real Results. Real Stories.

Don't just take our word for it.

“We have seen some fantastic results since implementing the programme. In the first year of using the programme we saw an 80% reduction in lost time accidents..”

Mike Howells
Logistics Operations Controller, United Biscuits

"We have had an excellent response from both the leadership group and the employees. We even received complaint emails from people we had to turn away and reschedule because too many showed up for the sessions. This has never happened before."

Abdulnasser Bin Kalban
CEO at Emirates Global Aluminium

"The implementation of the SafeStart program has become a reference and initial milestone in safety management, not just ‘for people’ but rather safety management ‘with people’."

Rodrigo Giunco
Safety Manager at Heineken Brazil
Next step

Talk to an Expert About Your Safety Culture

Let’s talk about how we can reduce incidents in your organisation.
  • Tick Box
    Learn how to protect employees at work, at home, and on the road.
  • Tick Box
    Discover a proven methodology used by over 3,500 companies wordlwide
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    Walk away with a clear roadmap for reducing incidents in your organisation.
"The SafeStart initiative is the most common sense approach to safety that I've ever seen"
Butch Fraraccio
Production Manager - Epiroc